Rock The Vote


In 2012, TaskForce teamed up with Rock the Vote to develop the brand and creative for the “We Will” campaign, one of the largest non-partisan youth voter campaigns in history. With an ambitious goal of registering 1.5 million voters and engaging millions to turn out to vote – we created a compelling city-focused campaign that empowered youth to make their voice heard, including a $5M digital media buy including a Time Square takeover and several celebrity driven PSAs.