WE WILL CAMPAIGN

Rock The Vote

2012

In 2012, TaskForce teamed up with Rock the Vote to develop the brand and creative for the “We Will” campaign, one of the largest non-partisan youth voter campaigns in history. With an ambitious goal of registering 1.5 million voters and engaging millions to turn out to vote – we created a compelling city-focused campaign that empowered youth to make their voice heard, including a $5M digital media buy including a Time Square takeover and several celebrity driven PSAs.